Every great story has a history. Ours starts with embracing one of nature’s most incredible materials – merino wool.

We lead a movement towards a more natural way of living, by taking unnecessary plastic out of performance apparel.

Born in New Zealand in 1995, icebreaker pioneers natural performance apparel. We value transparency, responsibility, and nature-inspired innovation. Our premium quality merino wool is at the core of everything we do. Sustainability is ingrained in our DNA. Join the movement and move to natural.

Your vibe attracts your tribe. At icebreaker, our values set the standard, attracting change-makers who push boundaries. Together, we create a culture that breathes life into our purpose – Move to natural™.